8 ways to turn data into content marketing

The first time I fell in love, it was with only 500 people. Those 500 people provided the insights for an infographic Cheryl Loh developed for my Harvard Business Review blog, based on a project I did with Vision Critical. From Pinterest to Purchase was shared all over the web, and still attracts a steady trickle of tweets and pins two years later. That’s what made me fall in love...with data-driven content marketing. Infographics are a huge part of this, but so are blog posts, reports, ebooks and... Read More

3 innovative Halloween marketing campaigns for 2014

In the consumer-packaged goods (CPG) industry, Halloween means big business. For many CPG companies, Halloween only trails Christmas and Easter as the year’s top holiday. This year, experts project Halloween candy sales to top $2.5 billion. With that much money at stake, it is no wonder marketers are trying new ways to reach customers.... Read More

3 tips on how to market to the modern man

Traditionally, marketing to men has been one dimensional and uninspired. That’s because in the past, many marketers have resorted to outdated stereotypes when engaging these customers. But things are changing. As this week’s select articles show, more marketers are realizing that reaching male customers requires a lot more thought. Society... Read More

3 in-your-face reasons why sports organizations must engage with their fans

Vision Critical’s highly successful 2014 Summit in New York City featured several new faces last week, including attendees from the sports space. Yes, that’s right, the unique dynamics of the empowered customer have surfaced with sports fans as well. For years we thought that if you provided a winning, star-laden team, your sports... Read More

3 reasons media organizations should continue to listen (2014 VC Summit recap)

At Vision Critical’s 2014 Summit in New York City recently, the media space accounted for nearly 40% of the approximately 300 participants in attendance. And after securing an Insight Community of the Year victory at Vision Critical EMEA’s 2014 Summit (via Exterion Media, formerly CBS Outdoor UK), the media space was at it again in New... Read More