5 ways marketers can thrive in the age of the empowered customer

The marketer’s job used to be straightforward. “Mad men”, as the show of the same name explains, was a “term coined in the late 1950s to describe the advertising executives of Madison Avenue.” Their main job was to use their creativity to come up with a memorable slogan, a unique logo or a clever ad spot. How times have changed. The role of marketers today is more complicated and more demanding. We’re expected to be the voice of the customer within the company. We’re expected to listen to and engage... Read More

3 fresh tips on how to do content marketing

According to one study, 93% of B2B marketers and 90% of B2C marketers used content marketing in 2013. With more marketers now producing content, how do you stand out from the crowd? For your content to effectively attract new customers, it has to be of high quality. But, perhaps more importantly, content has to be useful. That’s why the... Read More

Addressing 7 critical sports business issues with fan insights

This year’s Super Bowl provided a good reminder of just how big the sports business has become. Fox Sports averaged $4 million for 30 seconds worth of ad time during the game, according to media buyers. This is significant as advertisers clamored to fight for the eyes and attention of the millions upon millions of sports fans who watched the... Read More

Are you marketing like a human? [webinar with Bryan Kramer]

We are very pleased to announce that on September 25, Bryan Kramer, author, strategist and CEO at PureMatter, will be our guest in a live webinar, Are you marketing like a human?    Bryan will discuss how we can communicate to customers as people, rather than data points and introduce a more genuine approach to communication... Read More

Vision Critical announces the Australian Football League as APAC’s Insight Community of the Year

Just the other week at the 2014 Vision Critical APAC Summit, our delegates voted that the Asia Pacific Insight Community of the Year for 2014 was to be the Australian Football League (AFL). The highest-level professional competition in Australian football, the AFL won for the AFL Fan Focus, an insight community of almost 12,000 fans. Other... Read More