7 recommended 2015 SXSW Interactive session proposals to vote for

This year, Vision Critical made a splash at SXSW Interactive when we hosted sessions about the collaborative economy, big data and social media analytics. We received overwhelming positive feedback that we’re inspired to once again join the conference in 2015.   This time, we’re thrilled to partner with thought leaders and customers for seven session proposals that tackle everything from the rise of anonymous social networks to the use of social media analytics for customer intelligence. To... Read More

3 fresh trends in back-to-school marketing

Back-to-school shopping is big business for many retailers. This year, back-to-school spending is expected to reach $74.9 billion—a slight improvement from last year due to increasing demand for electronic school items. As the battle for back-to-school dollars heats up, retailers are looking to trends such as selfies and online videos in... Read More

5 key reasons why luxury brands should engage customers

Though considered a niche category by some, luxury goods—including high-end fashions, accessories, footwear, and beauty products—are a hot commodity. Findings in a recent study by Boston Consulting Group highlight that organic consumer growth will be the main driving catalyst in luxury category growth over the next several years. Emerging... Read More

What marketers can learn from the ALS Ice Bucket Challenge

What can marketers learn from the Ice Bucket Challenge? That was the question that inspired last week’s panel on CBC’s The National, where I joined Polar’s Kunal Gupta and The Globe and Mail’s Susan Krashinsky to talk not only about the viral campaign of the summer, but about its larger implications for marketing and online content.... Read More

The 4 motivations that drive a winning brand [webinar featuring Bruce Philp]

“Although we may not yet know what the end game looks like, that ball today is squarely in the consumer’s court” – Bruce Philp in an interview with Business leaders and marketers know that building and managing a brand is not trivial. It requires understanding your customers’ changing demands. It involves listening deeply... Read More